How can you stay on top of a low-inventory market like this? I’ll explain how we do it.
Our current market has historically low inventory, and yet, our team has thrived. Today I want to explain how we’ve managed to stay on top of our low-inventory market, starting with how we help buyers:
1. The golden letter. This method is for our highly motivated buyers. If we have a buyer who has their eye set on a specific neighborhood, we send out our golden letter to the neighborhood informing them of the buyer’s intentions. By vouching for our buyers like this, the sellers know they can get a great deal, and both sides win.
2. Instant notification system. This sends out instant notifications to our buyers whenever new properties hit the market. It’s linked directly to our MLS system, so buyers are informed as soon as possible.
3. Constant contact with buyers. Buyers know from the media that the market is white-hot. Buyers want to act, so constant communication is key to keep them informed on new opportunities.
We aren’t only helping buyers navigate the market. Here’s how we help sellers get top dollar for their homes:
1. Reverse prospecting. Whenever we list a property, we put it in our database with 11,000 buyers. This allows us to find a highly motivated buyer who will pay top dollar for their home.
2. Electronic media campaign. We hire highly skilled professionals to do HDR photography, 3D photography, and HD video walk-throughs of all our properties. We use these to launch a full-scale social media campaign to get homes in front of as many eyes as possible.
3. An alert campaign to the Western Upstate Association of Realtors. We send properties to as many agents as possible, so they will be motivated to get the best deal possible for the seller.
Hopefully, this gave you some insight on how to navigate our low-inventory market. If you have any questions about today’s topic or if you’re interested in joining the Les Walden Team, give me a call or shoot me an email. I’m always willing to talk.
